100% GOTS-certified organic cotton

You read the label on their food.
Have you read the one on their clothes?

Most kidswear is polyester — plastic, against their skin, all day. Ours isn't.

I don't care if you buy from us. Just start reading clothing labels.
  • Global Organic Textile Standard GOTS certified100% organic cotton
  • Azo-free safe dyes Azo-free dyesNo PFAS, no plastic
  • American StandardsHeld to what parents expect
  • Easy returns Easy returns30 days, easy exchanges

Polyester is plastic. It just doesn't look like it.

It goes by a dozen names on a care label — polyester, acrylic, nylon, "performance blend". They are all petroleum-based synthetics, and they all sit against skin that is thinner and more absorbent than yours.

  • Synthetic fibres trap heat and sweat instead of letting skin breathe.
  • They hold odour, which is why the shirt still smells after a wash.
  • For eczema-prone skin, the friction and the trapped moisture are the problem.
  • A care label has to list fibre content. It's the fastest thing on the garment to check.
Want happy skin? Organic cotton compared with polyester.

Most parents can't tell the difference — until they read the label

Two dresses can look identical on a rack and be made of completely different things.

On the labelTypical kidswearMom & Zoey
FibrePolyester or a cotton–poly blend100% organic cotton
CertificationUsually none statedGOTS certified
DyesNot disclosedAzo-free
PFAS / finishesOften used for stain resistanceNone
BreathabilityTraps heat and moistureBreathes
After 190 washesPills, holds odourStill soft

Before you order

How do I check a label myself?

Look for the fibre content line on the care tag. If it says polyester, acrylic or nylon — in any percentage — that portion is synthetic.

Is organic cotton actually different to wear?

It breathes rather than trapping heat and moisture, which is the difference most parents notice first on skin that reacts.

What sizes do you make?

Ages 2–6.

What if I need to return it?

30-day returns and easy exchanges on every order.