Mom & Zoey Brand Story: Why We Started Organic Baby Clothes

The Moment Everything Changed: When Zoey Arrived

Every parent remembers that transformative moment—when you hold your child for the first time and your entire world shifts. For Amanjot, the founder of Mom & Zoey, that moment came when her daughter Zoey was born. Suddenly, every decision mattered more. Every product needed scrutiny. Every fabric that touched her child's skin became a matter of paramount importance.

According to the Indian Academy of Pediatrics (2021 Guidelines), newborn skin is physiologically fragile with compromised water handling properties, higher skin pH, and reduced resistance to trauma and environmental aggression. This makes fabric choice critical during the first years of life.

Amanjot quickly discovered what many Indian parents are realising: most commercially produced children's clothes are made from conventional cotton grown using large quantities of pesticides and processed with harsh chemicals. These residues, invisible to the naked eye, can cause allergic reactions, rashes, and skin irritation—especially in young children.

From a Mother's Heart: As a mother, I've seen firsthand how my daughter's sensitive skin reacted to conventional fabrics with redness and irritation. That's why at Mom & Zoey, we use only GOTS-certified organic cotton with azo-free dyes—because every child deserves clothing as pure as a mother's love.

— Amanjot, Founder of Mom & Zoey

Why "Zoey"? The Meaning Behind Our Name

The name Zoey comes from the Greek word "ζωή" meaning "life." For Amanjot, it was the perfect name for her daughter—and ultimately, the perfect inspiration for a brand dedicated to nurturing little lives.

When Zoey entered Amanjot's world, she didn't just bring joy; she brought purpose. She made life more beautiful, more meaningful, and filled with a deeper sense of responsibility. This transformation is universal—every parent knows that feeling of wanting to give their child the absolute best.

"Mom & Zoey" represents this sacred bond between mother and child. The "Mom" speaks to every parent who puts their children first. "Zoey" represents every child who deserves pure, safe, chemical-free clothing against their delicate skin. Together, the name embodies our mission: nurturing little lives with care, comfort, and conscious choices.

The Discovery That Sparked a Revolution

Like many new mothers, Amanjot trusted that children's clothes labelled "100% cotton" were safe. But as she researched more—driven by Zoey's occasional skin reactions—she uncovered troubling facts.

According to the Environmental Justice Foundation, approximately 25% of the world's insecticides and 10% of the world's pesticides are used on conventional cotton crops. These chemicals don't disappear during manufacturing; traces can remain in the final fabric.

Dr. R. Madhu from the Department of Dermatology, Madras Medical College, Chennai—one of the authors of the Indian Academy of Pediatrics Guidelines for Pediatric Skin Care—emphasises that "the baby's skin is clinically dry but may not appear so. Dry skin leads to micro and macro fissure formation which results in easy penetration of allergens and bacteria."

This explains why so many children develop unexplained rashes, eczema flare-ups, and skin sensitivities. The connection between fabric quality and skin health became Amanjot's obsession—and eventually, her calling. Understanding the environmental impact of synthetic fabrics versus organic cotton became crucial to her journey.

Building a Brand on GOTS-Certified Trust

When Amanjot decided to create Mom & Zoey, she knew one thing: there would be no compromises. The brand would be built on a foundation of absolute trust.

That's why every Mom & Zoey garment is made from GOTS-certified organic cotton. According to the Global Organic Textile Standard (GOTS) 2024 Annual Report, India leads the world with 3,699 GOTS-certified facilities—and Mom & Zoey is proud to work within this ecosystem of verified organic excellence.

GOTS certification means:

• Organic fibres: Cotton grown without synthetic pesticides or fertilizers
• Azo-free dyes: No toxic chemicals that could irritate sensitive skin
• Fair labour practices: Ethical working conditions throughout the supply chain
• Complete traceability: From Maharashtra farms to your doorstep

The GOTS 2024 report reveals that organic cotton farming uses up to 91% less water than conventional methods—a crucial consideration for environmentally conscious Indian parents who want to leave a better world for their children.

More Than Clothes: Building a Community

Mom & Zoey has grown from one mother's love for her daughter into a community of conscious parents across India. These are parents who ask questions, who read labels, who refuse to accept "good enough" when it comes to their children's wellbeing.

According to a 2022 Athenaeum Scientific Publishers survey of over 1,000 healthcare professionals across India, there is growing awareness among Indian parents about the harmful effects of chemicals in conventional clothing and the benefits of organic alternatives. The sustainable fashion market in India is expected to grow at a compound annual growth rate of 10% from 2021 to 2026, according to DataM Intelligence market research.

This shift isn't just about trends—it's about values. Indian parents today want transparency. They want to know where their children's clothes come from, who made them, and what's in them. Mom & Zoey was built to answer these questions honestly. As we approach different seasons, many parents also ask about organic winter clothing options for their children—showing how conscious parenting extends throughout the year.

From Zoey to Every Child

Today, Mom & Zoey serves thousands of families across India who share Amanjot's vision. Each garment carries the same love and care that inspired the brand's creation—the same standards Amanjot demands for her own daughter Zoey.

Our organic cotton is incredibly soft and gentle on your child's delicate skin, perfect for children with eczema or sensitive skin. The breathable fabric keeps little ones cool during Indian summers, while machine-washable durability means each piece gets softer with every wash.

But beyond the practical benefits, there's something more: the knowledge that you're part of something meaningful. When you choose Mom & Zoey, you're supporting ethical manufacturing, sustainable farming, and a mother-led business that truly understands what parents need.

Our Promise: Pure, Safe, Beautiful

Zoey is now a thriving child, and her mother's mission continues to grow. Every time a parent dresses their child in Mom & Zoey clothing, they're continuing the story that started with one little girl whose name means "life."

We promise that every thread, every stitch, every fabric choice reflects our founding values: purity without compromise, safety without question, and beauty that honours both children and the environment.

Because when Zoey arrived, she taught her mother that the smallest lives deserve the biggest love. And that's a lesson Mom & Zoey shares with every family we serve.